LVMH Beauty joins Avantium’s PEFerence consortium to develop sustainable packaging for Perfumes and Cosmetics

Mar 1, 2022 | 2022, Press releases | 0 comments

AMSTERDAM, 1 March 2022, 18:00 hrs CEST – Avantium N.V., a leading technology company in renewable chemistry, announces that world luxury goods leader LVMH Group (Moët Hennessy Louis Vuitton) and Avantium have agreed to further explore the potential of Avantium’s 100% plant-based, recyclable polymer PEF (polyethylene furanoate), as a sustainable packaging solution for LVMH beauty brands. To this end, LVMH Beauty will be the first luxury cosmetic company to join the PEFerence consortium, further enabling the commercial introduction of PEF to the Cosmetics market.

English press release in PDF

Nederlands persbericht in PDF

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