Research demonstrates an apparent consumer demand for PEF bottles

Jun 8, 2023 | News | 0 comments

AMSTERDAM, 8 June 2023 – How do consumers perceive and respond to biobased plastics, such as Avantium’s 100% plant-based and circular plastic material PEF (polyethylene furanoate)? In her PhD research for the Chemistry and Psychology departments of the University of Amsterdam, environmental psychologist Maria Zwicker found that consumers consistently have a positive attitude towards bottles made from the biobased plastic PEF. Consumers clearly indicate that they would prefer the PEF bottle over a bottle made from conventional, fossil-based plastics and are willing to pay up to 40% more. Maria Zwicker will defend her PhD thesis on Thursday 8 June 2023 at the University of Amsterdam.

English news item in PDF

Nederlands nieuwsbericht in PDF

Pin It on Pinterest

Share This